Odhanon: Where Friendship and Fashion Converge
Introduction
Behind every successful brand lies a story of passion, dedication, and sometimes, a deep-rooted friendship. Odhanon, a clothing brand that beautifully blends Western and Indian aesthetics in a comfortable and chic way, is no exception. Derived from the Rajasthani word "Odhni," meaning chunari, chunni, or dupatta, this brand encapsulates the cultural significance of soft, light piece of fabric draped by women of many Indian regions, symbolizing modesty, femininity, and respect. Join us on a journey as we explore the origins and the vision of Odhanon.
The Founders' Journey
The foundation of Odhanon was laid by two incredible individuals, Prithvi Ujjwal and Vaishali Sahu. Their friendship blossomed during their time as trainee and intern in an export house, a pivotal moment that ignited their shared love for fashion and design. Prithvi, a member of the Merchandising team, and Vaishali, a Designing intern, were exposed to various aspects of the industry, cultivating their knowledge and experiences.
After their internships, they took separate paths. Vaishali, fueled by her passion for creativity, started her own small business in art and stationery after her graduation, winning acclaim for her innovative design collection and garnering recognition from the National Institute of Fashion Technology (NIFT). Meanwhile, Prithvi pursued his Diploma in Garment Export Merchandising and Management from NIFT Delhi and honed his technical skills, always nurturing a dream of owning his own clothing brand. Despite their professional endeavors, both founders remained connected by their shared affection for adventures, bohemian aesthetics and the desire for high-quality, comfortable clothing.
The Birth of Odhanon
United by a common vision, Prithvi and Vaishali found the perfect opportunity to bring their dreams to life and create a brand that resonated with their values. It was their shared aspiration to offer chic and comfortable high quality clothing pieces that were often beyond their reach due to financial constraints. Aiming to create something beautiful for the women of different sizes and shapes out there who needed a boost of confidence and love, Odhanon was born out of a deep desire to bridge the gap between affordability and quality fashion.
Body Positivity
In the world of fashion, inclusion and diversity are essential for creating a space where women of all sizes, shapes, and backgrounds feel seen, heard, and empowered. Odhanon, a clothing brand that blends Western and Indian aesthetics, understands the importance of inclusivity and diversity in fashion. This brand celebrates women of all sizes and shapes and fosters a space where everyone feels comfortable and confident.
Addressing Body Consciousness
Body consciousness is a normal phenomenon that affects many women. Odhanon acknowledges this and aims to create clothing that makes women feel beautiful, elegant, and comfortable, regardless of their size. The brand offers six different sizes, from XXS to XL, accommodating women of different body types. Additionally, Odhanon has plans to expand its size range further, making it even more inclusive and accessible to women of all sizes.
The brand's labels and listings feature positive messaging, encouraging women to feel confident, beautiful, and empowered. Odhanon's social media pages and content also promote body positivity and celebrate women of all sizes and backgrounds.
Present Day and Looking to the Future
What started as a small idea has now grown into a brand that celebrates the marriage of Western and Indian aesthetics, bringing together the best of both worlds.
Our commitment to comfort is at the heart of Odhanon. Each garment is meticulously crafted to envelop the wearer in a cocoon of softness, allowing them to move effortlessly through their day while feeling empowered by the amalgamation of cultures and chic silhouettes that our brand focuses on.
As the brand continues to evolve, Prithvi and Vaishali combined expertise in merchandising, design, and business play a vital role in sustaining the brand's significance. They remain committed to creating beautifully crafted clothing that effortlessly combines traditional and modern elements, empowering individuals to embrace their own unique style.
In conclusion, Odhanon is a testament to the power of friendship, perseverance, and a shared passion for fashion. Founded on the idea of affordable and chic clothing, this brand successfully brings together Western and Indian aesthetics, all while celebrating the cultural significance of the odhni. As Odhanon continues to thrive, it not only represents the dreams and aspirations of its founders but also serves as an inspiration for others to pursue their own passions and create a more harmonious fashion world.